Native Mobile App Development for Land-Based Poker Club
About the Client
The biggest land-based Poker Club in Belarus – Zett was aiming to attract new members, build deeper connections with their current members, and promote its services to the new level. So they decide to create a mobile app for both iOS and Android devices.
The main goal
To develop a native mobile application for interaction between the Zett Poker Club and its members.
Design and development native mobile applications for both platforms;
Design and development of a management dashboard;
Design and development of a server-side;
Design and development of a club’s website.
One of the main requirements was to create a poker solution with a user-friendly interface to attract customers who aren’t familiar with the latest technologies.
Since the client was also aimed at increasing customer loyalty, we have together developed a loyalty program. We decided to create the internal currency poker club – Zett Coin.
Foreign poker fans are one of the main target audiences of the Zett poker club. The application must be multilingual so that foreign customers can use it.
It was necessary to implement the poker player’s rating system and at the same time save the private data of club members.
The final solution was aimed to be main communication tool between the club and its members, so the realization of push-notifications about the beginning of tournaments and cash games was essential.
Having discussed all the goals with the client, the team has started work. And first of all, our UX/UI designer created layouts of the future poker club application, which we used in the subsequent development.
After all the approvals, the development team began to build native Android and iOS apps. During the development process, we had to take into account some peculiarities of the business model and add the following features to the application.
In the process of working with the owner of the poker club, we agreed that it is also necessary to create a dashboard. It will help the administrator to control the whole system and make changes by himself without the help of developers. Besides, a dashboard can give valuable transparency to success measurements.
During the work process, our client also asked us to update club’s site. We worked on improving the site and developed a new design. As a result, a good combination of all three elements was obtained: the site, the mobile application, and the dashboard.
The final step was to test the application and submit it to the App Store and Google Play.
Our development team uses modern technologies and frameworks to create best-in-class software solutions for land-based poker clubs.
CoFounder, ZETT POKER CLUB
«The new system has brought in first-time customers and given valuable transparency to success measurements. Our cash-games and tournaments have started much faster and featured new players in the three months since the apps launched.»